activ8-3D
activ8-3D© was formed in the UK in 2006 by a group of individuals with extensive global experience within Events and event management; exhibitions, creative services, film, animation, post production, media, advertising, theatre, as well as Tourist and Museum attractions.3D Retail Display; activ8-3D launches the 3D- Holobox
09 June 2010 04:33:11
Retail directors in search of the most up-to-date advertising method need look no further; experts in advanced 3D displays, activ8-3D now offer a compact and effective holographic projection system, the 3D-holobox. Using a variation of display systems and visual effects, the 3D-holobox can be placed anywhere in store to advertise new products, an entire brand or even a high-tech information video.The eye-catching 3D holographic display comes with the choice of an optional back panel; managers can either display a transparent 3D display or give shoppers and clients the illusion of depth to the holographic projection. “This effect is rarely seen within shops” explains Ryan James, a director for the show-stopping 3D display team. “The 3D-holobox is an ideal attention-grabbing solution in retail. The market is highly competitive during these economic times, and having an edge when it comes to advertising can be the key to staying a successful business”.The content of the 3D-holobox can be created using various techniques, from 3D animation to real time filming of people. The holographic effect is crisp, clear and incredibly eye-catching. The 3D-holobox can also come in various sizes, starting from twenty-two inches and increasing to fifty-five inches.“Whatever you choose to display, using a 3D holographic projection will guarantee to offer a cut above the rest of the advertising world. activ8-3D are offering the superb 3D-holobox at some of the most competitive rates on the technology market, and we are happy to provide a free demonstration of any of our 3D holographic display products”.For more information on the 3D- holobox or any of the products available to promote your business through Activ8 3D; visit the website on www.activ8-3d.co.uk or follow them on Twitter at http://twitter.com/activ83d
Introducing The New Holographic Exhibition Stand from activ8-3D: The 3D-holopood
21 April 2010 05:01:11
The UK’s leading 3D holographic display experts are proud to announce that the latest design of their popular 3D holographic exhibition stand. The 3D- holopod is now on display at the Ogilvy Digital Lab in Canary Wharf, London.Ryan James, spokesperson for activ8-3D explains how “the Ogilvy Digital Lab is the perfect location for the new 3D projection system, Ogilvy are one of the most successful advertising agencies in the world. Here at activ8-3D we are extremely excited to be able to show off our technological progression at such a prestigious location”The latest model of the 3D holographic display; the 3D holopod, comes as a complete all-in-one system featuring a HD 6000 lumen projector. The system comes flat packed to allow for an efficient and affordable way to transport the 3D display to exhibitions or events.The 3D hologram effects created by the 3D display system are truly stunning, and does a fantastic job of stopping potential customer in their tracks.The activ8-3D animation and film team have the resources to create and endless range of 3D holographic content to suit your business or client. Companies supply a storyboard or content brief and activ8-3D do the rest. Typical content examples include 360 degree spinning company logos, 3D animations of products, futuristic PowerPoint style presentations, and even a virtual clone of a company CEO. Whatever the concept, audiences are astounded with the 3D display.The latest design of the 3D holopod holographic display can be viewed in action at the Ogilvy Digital Lab between 12 and 2pm on weekdays. Please contact activ8-3D to book a demo.For more information on the 3D holopod or any of the products available to promote your business through activ8-3D; visit the website on www.activ8-3d.co.uk or follow them on Twitter at http://twitter.com/activ83d
activ8-3D Visit Bombay, India for Techfest
08 April 2010 04:09:19
Holographic projection specialists; activ8-3D recently visited the prestigious ITT Bombay University to showcase their ground breaking holographic projection technology. The organisers of the yearly festival ‘Techfest’ invited the Activ8 team to headline the first of the three-night festival, displaying their innovative and incredibly impressive 3D-Holoshow and motion capture system performance.The festival is hosted outdoors and has been witness to some of the world’s most show-stopping technology; however the holographic projection technology from activ8-3D is the first show ever of its kind to be shown in India.Ryan James, spokesperson for activ8-3D talks about the event “The Techfest festival was a fantastic opportunity for activ8-3D to show some of our more interactive 3D display technology to a new, fresh audience who were just as excited to be watching the show as we were to create it.”“The audience were incredibly supportive. The team used a volunteer to show the motion capture system, which allows users to control body movement and speech of a range of hologram characters. After a comical and successful exhibition, we were able to answer questions and comments from the audience, educating them about 3D holographic projection”activ8-3D designed a gigantic bespoke set up for the monumental arena at ITT Bombay University, which seats over seven thousand audience members. The stage was created with cost effective traditional Indian materials including Bamboo, and stood an impressive twelve metres wide by ten metres high.The 3D holographic specialists impressed the audience with an array of content from previous events; including the award winning motion capture system, in addition to several specifically designed 3D animations for the Techfest festival.To see a demonstration on the latest 3D technology from activ8-3D, or to learn more about the services available; visit the website on www.activ8-3d.co.uk or follow them on Twitter at http://twitter.com/activ83d
activ8-3D Capitalise On Competitive Edge
14 January 2010 02:20:06
activ8-3D, a world leader in 3D holographic projection continue to set trends in the holographic communications field with a new and exciting range of in house initiatives, firmly cementing their position as industry leaders at the start of 2010.A spokesperson for the company who specialise in hologram projectors said, “At activ8-3D we work hard to maintain our competitive advantage and continue to push boundaries with innovations in our products and applications. We’re really proud that client feedback throughout the course of this year has continually praised just from our superior holographic displays, but also our competitive costs, impeccable customer service and friendly, professional attitudes. This really sets up apart as the ‘one to beat’ – a position we intend to keep next year thanks to a series of exciting developments currently in the pipeline.Supplying a direct projection system which offers cost effective properties to the consumer, activ8-3D are also striking out in front with their environmental consciousness. Making use of low lumen projectors (6000-12,000) as opposed to some competitor's systems which need 20,000+ lumen projectors. activ8-3D’s revolutionary system does not waste brightness or energy. In less efficient rival hologram displays, around 50 per-cent of the brightness is lost due to the projected images being bounced off two screens before eventually appearing on stage.A spokesman from the firm added, “We have reduced the size of our stages and holopods so that they are now much smaller than that of the competition. We also offer to build bespoke 3D holopod systems to fit in with clients existing exhibition or display stands.”“In addition to this, we can also rig our system to reproduce full size 3D-video images (such as humans, cars etc) in only 3m of height using rear projection techniques. This isn't possible with some other 3D-systems. As a result, the outcome is that you are faced with lower costs due to less equipment and smaller required space.”Not only are customers presented with excellent customer service when they come to activ8-3D for holographic services, the team will even go to great lengths to accommodate the client’s needs and requirements, including thorough project analysis, extensive system testing and excellent technical support for all projects.For more information visit http://www.activ8-3D.co.uk or follow them on Twitter at http://twitter.com/activ83dEditor’s Note: Activ8-3D are represented by search engine optimisation agency, AppleJupp Media Ltd. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com or call: 01623 600666.
activ8-3D Showcase Interactive 3D Hologram Display For Sony Ericsson And O2
03 December 2009 02:03:35
activ8-3D, one of the UK’s leading providers of holographic projection and holographic display solutions, launched the world’s first touch screen interactive 3d-holopod hologram display system in Dublin.activ8-3D installed a touch screen system which, when interacted with, changed the holographic display.The unique hologram system is a twelve month installation at the O2 arena, Dublin, as part of a Sony Ericsson exhibition stand. The system was used to beam 3D holograms of Sony Ericsson’s five ‘dancing monster’ characters, each of which was individually designed and customised with its own music theme, soundtrack and dance moves.One of the key features to the system, was it's ability to send messages to the visitor's mobile phones via Bluetooth technology. This allowed for the visitors to the exhibition stand to walk away with a symbol of the Sony Ericsson brand.Ryan James, from the firm which beamed holographic messages into the Big Brother house earlier this year, said, “The activ8-3D team was proud and delighted to showcase the interactive 3D holopod. The system was certainly popular with visitors at the exhibition and was also a fantastic promotional tool for Sony Ericsson. The possibilities with this system are endless – imagine having a 3D holographic menu at a restaurant or a hologram information stand at a theme park or shopping complex.”“Our wide range of products really are at the forefront when it comes to the provision of successful business and promotional tools. The interactive 3D holopod is also ideal for retail stores and events where companies are trying to attract new customers with an eye catching, engaging hologram display.”activ8-3D are world leaders in 3D holographic projection and have a wide range of hologram products and services. For more info please visit http://www.activ8-3d.co.uk email: info@activ8-3d.com or call on: 0207 928 6975. The firm can also be followed on Twitter: http://twitter.com/activ83d and offers a range of exclusive, insightful and entertaining videos on YouTube: http://www.youtube.com/user/activ83d.About activ8-3D: activ8-3D was formed in the UK in 2006 by a group of individuals with extensive global experience within events, event management, exhibitions, creative services, film, animation, post production, media, advertising, theatre, as well as tourist and museum attractions.activ8-3D have worked in the world of 3D holograms and peppers ghost for 15 years, providing 3D holographic projection and 3D holographic displays to a global audience.. We’re straight-talkers and easy to get on with, yet utterly professional in what we do. We are experienced in translating our client’s needs into practical solutions, and we are innovative and creative with our ideas. After extensive R&D, focusing on improving existing 3D holographic technology, we’ve created a diverse range of products and services.
Hologram Projector System From activ8-3D
12 October 2009 06:11:34
Turning a product or concept into a stunning three dimensional hologram including animation and special effects is a stunning and original form of marketing. activ8-3D, a world leader in 3D holographic projection explain how their strive for perfection led them to create the highest quality hologram projector systems on the market.activ8-3D’s hologram projector system is a unique, state of the art holographic display system. The holographic projector system perfectly incorporates a top of the range full HD projector with an in-house, purpose built computer system capable of feeding the projector with fully uncompressed video files.A spokesperson for the company who specialise in hologram projectors said, “We undertook an extensive research and development process in order to source the highest quality hologram projector system possible. We found that there was nothing on the market which delivered the ultimate uncompressed image that we desired. Our search for perfection therefore led us to develop our very own unique, purpose build hologram projector system.”The hologram projector system is capable of recording and outputting the highest quality uncompressed High Definition video media possible with today’s technology. This holographic projector system gives activ8-3D a significant edge over their competitors who may be restrained by various hardware constraints. The system cannot be beaten on image quality or sharpness and clients benefit from the most stunning, highest quality hologram projections on the market leaving audiences truly amazed.The spokesperson added, “Here at activ8-3D, we understand that 3D holographic projection is best achieved when consistently pushing the boundaries of hologram projector visual technologies. Over many years we have defined the best cameras, audio equipment, staging and projectors to suit each project. We appreciate that not all of our clients have the highest of budgets and so we therefore provide a wide range of hologram projector systems and services, each with affordable options to suit each project.”
Invitation To Holographic Spectacular In London October 5th
01 October 2009 01:16:28
activ8-3D are hosting a ground breaking event as, for the first time in the world, activ8-3D, in partnership with Soft Kinetic, will demonstrate three dimensional holographic gesture recognition. This exclusive event is being held in London on the evening of 5th October 2009 and is strictly limited to one hundred and fifty guests.Simon Humphreys, from activ8-3D who offer hologram projection and 3D holographic displays, said, “Many people will have seen the blockbuster movie Minority Report starring Tom Cruise. The film features several sequences where images are moved across screens by the movements of the user's hand – not even touching the display - and we are delighted to be able to demonstrate this technology – in true Minority Report style, as 3D holograms – at our exclusive event in London on 5th October.”In addition to 3D holographic gesture recognition, activ8-3D, the leading suppliers of all holographic projector services, will be showcasing their motion capture hologram characters that will be interacting live with the audience. You will be able to experience first-hand how you can bring stunning visual effects, interaction and laughter to your event, presentation or display using a holographic projector.Mr Humphreys added, “Our aim is both to entertain the audience and to show them how powerful a presentation with holographic projection technology can be. You are sure to be amazed by being able to hold a conversation with Kobe the 3D hologram monkey or Paddy the holographic frog!”This event is strictly limited to one hundred and fifty guests and will be held at the Movieum of London Musuem in Westminster on 5th October. The event runs from 6.30pm to 9.30pm and anyone interested in attending can complete an invitation form online at http://www.activ8-3d.co.uk/about-us/special-events/minority-report-holograms.php Guests must receive confirmation of attendance from activ8-3D, else maybe refused entry.
activ8-3D: Ciba Vision Optician Exhibition
23 September 2009 08:23:38
Using the 3D-live motion capture system, activ8-3D created a highly entertaining, crowd pleasing event for Ciba Vision at the optician exhibition held at the G-MEX centre in Manchester, April 2009.The display consisted of two 50 inch plasma screens aligned vertically. A specially designed life sized 3D character enticed, welcomed and bantered with visitors to the Ciba Vision exhibition stand. The incredible technology of the motion capture system allowed a behind the scenes actor to control the 3D character's movement using a specially designed motion capture suit. The actor/character's voice was broadcaster to the audience via a simple microphone and speaker system.Via a live video feed and microphone, the behind the scenes actor could see and hear the audience, allowing for hilarious and often head scratching interaction, as the audience had no idea how a 3D cartoon boy could hold a conversation with them! The event in Manchester was a great triumph for both activ8-3D and Ciba Vision. The 3D character display enticed and captivated many potential clients, bringing much laughter and enjoyment to the exhibition.For more information, please visit http://www.activ8-3d.co.uk/portfolio/hologram-video/ciba-vision.php.
Create Virtual Holograms Using 3D Modelling Software
08 September 2009 05:01:10
A talented 3D animator, armed with 3D modelling software such as Autodesk's Maya or 3ds Max has the power to create some truly stunning visual effects. Although these 3D images can look incredible on a TV screen or wall projection, the technology now exists to bring such 3D graphics to the next level – holographic projection. Using the basic principle of Pepper's Ghost technology, 3D images can be projected as holographic visual illusions. Pepper's Ghost technology involves a specifically aligned piece of transparent film or glass. A reflection of a person or item is displayed onto the transparent surface using special lighting effects. The physical person or item is hidden from audience view, only the reflection onto the transparent surface is visible. As part of the reflection is captured by the transparent surface and part of the reflection passes through it, the appearance is of a ghost-like transparent floating object. Using the latest technologies and equipment, including HD projectors, media players, 3D modelling software and specially chemically treated transparent film, it is possible to create 3D holographic images. Unlike the original Pepper's Ghost system, this new-age display creates depth illusion. Depth illusion is created by not only projecting an image onto a transparent film, but also onto a flat surface behind the film. The 3D images can appear to float between the space, creating a stunning visual display. 3D modelling software and hologram projection displays go hand in hand. 3D artists can showcase their work in a rarely before seen visual display which complements and enhances such media in a truly stunning fashion. Companies often approach holographic projection specialists looking to display and advertise their product as a 3D hologram. With 3D modelling acting as the content, a storyboard for such a display is only limited by imagination (and budget!). Products can be recreated in 3D, performing an endless range of animations and mind blowing special effects, with 3D modelling software at the heart of the display. As hologram projection technology is on the rise (recently featured on UK channel 4's Big Brother) there are upcoming job opportunities available for 3D animators looking to work in this field. This industry is creating a whole new field for 3D animators to expand into. Examples of such 3D holographic projections using 3D modelling can be seen online at activ8-3d.co.uk. Their website showcases previous holographic projection projects such as a 12 meter wide by 4 meter high hologram display for BMW in South Africa. Other examples include a Coco Cola hologram presentation in Prague and the Big Brother house holograms. 3D hologram media is obliviously difficult to grasp from a 2D computer monitor or television. A live display of 3D hologram projection using 3D graphics can be seen at The Movieum of London Museum, located in Westminster.. Anyone interested to learn more about this technology should arrange a free demo via the activ8-3D website. Animators are more than welcome to bring their 3D modelling files to the museum, where they can see their work come to life as a 3D holographic projection.About the author: Ryan James is the marketing manager for activ8-3D Hologram Projection. activ8-3D provide a range of hologram projection display systems and services. Visit www.activ8-3d.co.uk for more information including the original '3D Holographic Projection' article
3D Holographic Projection - The Future of Advertising?
26 August 2009 08:57:59
With many of the latest big budget cinema releases being available in 3D, and everyone talking about the 3D future of television, many eyes are starting to focus on 3D hologram projections...without the glasses!Where does this technology originate from?3D holographic projection technology is loosely based on an illusionary technique called "Peppers Ghost", and was first used in Victorian theatres across London in the 1860s. Pepper's Ghost was typically used to create ghost-like figures on stage. Hidden from the audience's view, an actor dressed in a ghostly costume would stand facing an angled plate of glass. The audience would be able to see the glass, but not the actor directly. Specifically angled lighting would reflect the actor's image into the plate of glass, a transparent ghost like reflection would appear in front of the audience. Cutting or fading the lighting could also add to the ghostly effect.How is this technology used today?With the use of the latest HD projectors, CGI animation, specialist HD film techniques and special effects created in post production, Pepper's Ghost technology has been upgraded to the 21st century. Instead of a real object or person's reflection appearing on a plate of glass, high definition video and CGI animation is beamed directly onto a specially designed, chemically treated transparent film via a high power HD projector. Although much more expensive, this modern approach results in a much clearer, believable hologram projection.What kind of images can be projected as holograms?Due to the modern approach of projecting CGI animations and pre-recorded footage, almost anything is possible. The "blank canvas" approach is often adopted, creating a storyboard only limited by imagination. The storyboard can then be handed over to a CGI animation team who can make it come to life using the latest 3D software such as Maya or 3ds-Max.Real people can be filmed giving a speech, dance or presentation for example, and then be projected as 3D holograms. Holographic special effects can be added in post production to make a life-like person beam into the room, Star Trek style, or have their product appear and spin above their head at the click of their fingers.Who have used 3D Holographic projections and why?In August 2009, Endemol, the producers of the famous reality TV show Big Brother, working together with activ8-3D holographic projections, beamed housemates' friends and families into the house to deliver messages of support and encouragement. The messages were pre-recoded using HD cameras and specifically angled lighting. A stage was rigged inside the Big Brother house task room, compiling of a HD projector, media player, lighting, and audio equipment. Each housemate entered the room in turn and took a seat in front of the stage. On cue, the housemate's family member or friend was beamed into the stage before delving their message. Although the hologram displays were difficult to judge on 2D television screens, the event was hailed as a great success, evoking brilliant reactions from the housemates which made for great TV."Any other screen message on video isn't a touch on that. They are in front of you - none of this flat screen or plasma screen - they are really there." exclaimed David."It's lovely. It's like you wanna touch it. I can't believe it. I'm shaking," replied Lisa.In January 2009 Coco-Cola gave a sales conference presentation in Prague for over 800 people. Senior directors of the company were beamed into the stage as 3D holograms before giving a presentation about how the Coco-Cola brand has evolved over the years. The content of the presentation was also in the form of 3D holographic projections. The centre piece was a giant 3D hologram Coco-Cola branded spinning clock, representing the progression of time. A showcase of previous Coco-Cola bottles, logos, and labels amongst other objects were also projected as 3D holograms to create Prague's first 3D holographic projection display.What range of sizes can the holographic projections be displayed in? This technology has been known to scale down to as small as a ten inch hologram display. The smaller range of holographic display units, ranging from ten inches to television sized monitors are predominantly used for retail, exhibitions and point of sale. Famous brand companies such as Diesel, have used this type of holographic display in their shop windows.One of the largest holographic projections to date was in South Africa in 2007. A holographic projection screen, 12 metres wide, by 4 meters high stretched across a stage in front of 700 BMW officials, celebrating the launch of the latest X6 model. By increasing the size of the stage and number of projectors, there is no limit to the maximum size of the holographic projection displays.Which other technologies are being used together with 3D hologram projections?activ8-3D, the London based holographic projection specialists, have recently developed motion capture systems to couple 3D holographic projections. Motion capture systems are far from a new technology. An actor wearing a motion capture suit can have his/her movements picked up via various sensors. These movements can then be played back in real time onto a screen in the form of an animated character. Working with hologram display technology, these characters can become life size 3D holographic animated characters, both technologies working together perfectly to complement each other.Hologram projection displays have also recently seen advances in audience interactivity. Using a wireless remote control, the holographic projections can be moved around the stage, rotated on their x and y axis, and can even be programmed to start or stop an animation on the click of a button.What is the future of 3D holographic projection?3D holographic projection technology clearly has a big future ahead. As this audio visual display continues to get high profile credibility, we are likely to see more companies advertising their products or marketing their business in this way. Whether it be large scale, big budget product launches or smaller retail POS systems, they are likely to become a common feature in the advertising world.Where can I see an example of this technology?A 3D holographic projection demonstration can be seen at The Movieum of London Museum, located in Westminster, England. The company behind it, activ8-3D holographic projection, are showcasing their large scale show and event holographic display, their medium and small size exhibition and retail hologram displays, as well as motion capture and interactive systems. For a free demonstration visit their website www.activ8-3d.co.uk or send an email to info@activ8-3d.com
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